Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users. There are some very good reasons why you should consider a more responsive web design. First, you are providing an improved user experience. When visitors can [...]
Requirements of the new website are: Unique customised design Responsive Fast load time Site-wide search Search engine friendliness: SEO-friendly URLs Text based navigation Dynamic public sitemap Dynamic XML sitemap txt file Canonical domain redirects set Custom 404 error page Content Management System (CMS): Self contained and portable, not integrated into a larger system Drop [...]
If you have a website that you want people to visit, you have to invest in it. A significant proportion of this investment should go to search engine optimisation (SEO). Why? Because if people cannot find your site in search, then the website is non-existent to them. Why have a website if people cannot find it? Online, [...]
It does not matter the channels you utilise – be it print advertising, social media or email marketing – the call-to-action usually leads to a website where a conversion, either generating a lead or completing a sale, happens. Before we go any further, let’s first define what conversion rate is. Conversion rate is defined [...]
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Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action. “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form. Time spent on the page [...]
