Referral spam has been slowly but steadily creeping into Google Analytics’ reports reaching a point where it cannot be ignored anymore. Referral sperm involves sending fake referral traffic to a website using spambots. It sounds quite harmless but can turn serious with an increase in the number of fake referrals. Bots are crawler programs developed [...]
Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads. The important thing to remember is that having GOALS for your website is essential. Goals allow you to [...]
You may have noticed the new "create call to action" button at the top of your Facebook page: This is a great new feature: it adds that prompt for people to contact you in a very prominent place on your Facebook page. You can set the call to action text on the button to [...]
